14.10.2013Report shows Apple iPhone 5s outselling iPhone 5c by more than double
Apple’s latest iPhones have been flying off store shelves, and anecdotally, the iPhone 5s seems to be the hardest-to-find iPhone yet. That seems to corroborate with a survey from the Consumer Intelligence Research Partners (CIRP), which shows that the iPhone 5s is outselling the iPhone 5c by more than two to one.
According to the survey, taken at the end of September, the iPhone 5s accounts for 64 percent of Apple’s iPhone sales since its launch. The iPhone 5c, meanwhile, captured 27% of buyer’s dollars, while the iPhone 4s quietly sits at 9 percent.
These results are actually quite similar to the same cycle last recorded by CIRP, which showed 68 percent of buyers opting for the then-new iPhone 5, 23 percent getting the iPhone 4s, and 9 percent going for the iPhone 4.
What’s surprising, though, is that this is the first time Apple has introduced two new iPhones at once. And while the iPhone 5c is similar to the iPhone 5 in its internal hardware, it’s colorful design new design was expected to make more of a sales splash.
There’s still plenty of time for that, though, notes CIRP co-founder Josh Lowitz in an interview with AllThingsD. “Over time, the lower-priced phones have tended to gain share versus the flagship phone, after the initial rush of dedicated upgraders to the newest device,” Lowitz said.
So once all of the early adopters have gotten their hands on an iPhone 5s, iPhone 5c sales shares are likely to rise as time goes on. Still, this is good news for Apple right now, since it means most buyers are opting for the more-expensive model.
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